Question: 2. What is the difference between a product attribute and a product benefit? 3. Describe the product attributes and the product benefits for Gatorade ZERO.

2. What is the difference between a product

2. What is the difference between a product "attribute" and a product "benefit"? 3. Describe the product attributes and the product benefits for Gatorade ZERO. 4. Briefly describe McDonald's Product Mix and then describe one of its Product Lines

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