Question: 2. Which form of learning Behavioural learning, Classical Conditioning, Observational learning, Discrimination, Generalization or Cognitive learning- best explains the following situations: 1. Pepsi has been

2. Which form of learning Behavioural learning,

2. Which form of learning Behavioural learning, Classical Conditioning, Observational learning, Discrimination, Generalization or Cognitive learning- best explains the following situations: 1. Pepsi has been associated with fun and happy times, with the brand's use of several cricket and film celebrities in its TVC. 11. Nivea roll-on offered even-toned underarm that makes the consumer feel the uniqueness of the brand that they can't find in other brands. III. You are asked to solve a case by analyzing the situation that you have never encountered. IV. You are thinking of opening a new bank account because of the dissatisfying experience you are having with your existing Bank. Explain your choices with logical arguments. 5+5+5+5

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