Which form of learning - Behavioural learning, Classical Conditioning, Observational learning, Discrimination, Generalization or Cognitive learning- best explains the following situations: I. You love watching the TV series Game of Thrones so much, when you hear the musical theme song of this series it causes sadness because of the deadly incidents that occurred to your favourite characters. II. You are thinking to switch your shampoo to another because of the dissatisfying services. III. Mercedes introduced a safety innovation - Pre Safe System to make consumer feel the uniqueness of the brand and to differentiate it from others. Explain your choices with logical arguments.