Question: (b) Which form of learning - Behavioural learning, Classical conditioning, Discrimination, Generalization or Cognitive learning- best explains the following situations? 1. Pepsi has been associated

(b) Which form of learning - Behavioural

(b) Which form of learning - Behavioural learning, Classical conditioning, Discrimination, Generalization or Cognitive learning- best explains the following situations? 1. Pepsi has been associated with fun and happy times, with the brand's use of several cricket and film celebrities in its TVC. II. Pepsi is more trendy and cool with an image of young people and celebrities, while Coca cola is an emotional brand. Explain your choices with logical arguments. 5+5

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