Question: 2 . Why has digital transformation been so difficult for luxury brands? Why have they been so slow to adopt digital channels? How well /

2 .

Why has digital transformation been so difficult for luxury brands? Why have they been so slow to adopt digital channels? How well

/

poorly does Farfetch address these concerns? What does the company need to change to have a better chance of landing large luxury houses like LVMH as a seller or client? Why?

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