Farfetch: Digital Transformation for luxury Brands

1. Why has the digital transformation been so difficult for luxury brands? Why have they been slow to adopt digital channels? 2. How well/poorly does Farfetch address these concerns? What does the company, need to change to have a better chance of landing large luxury houses like LVMH as a seller or client? Why? 3. Which of Earfetch's two major business lines provides a more attractive growth path: Farfetch marketplace or farfetch platform solutions (FPS)? Why? 4. Should Farfetch continue to invest in both Marketplace and FPS? What opportunities and challenges does maintaining both business lines in the portfolio create for Farfetch? If we continue to support both Marketplace and FPS, which types of B2B customers (large brands, small brands and/or boutiques) should the company pursue for each business line? Why? 5. Why has it been so difficult for Farfetch to turn a profit? Do you see a future path to a profitable business model? Why or why not? 6. Amazon and Alibaba are also selling luxury goods online. Can Amazon and Alibaba beat Farfetch at its own game? As a digital transformation continues in the luxury industry, who will be the biggest winners and who will be the biggest losers? Why? 1. Why has the digital transformation been so difficult for luxury brands? Why have they been slow to adopt digital channels? 2. How well/poorly does Farfetch address these concerns? What does the company, need to change to have a better chance of landing large luxury houses like LVMH as a seller or client? Why? 3. Which of Earfetch's two major business lines provides a more attractive growth path: Farfetch marketplace or farfetch platform solutions (FPS)? Why? 4. Should Farfetch continue to invest in both Marketplace and FPS? What opportunities and challenges does maintaining both business lines in the portfolio create for Farfetch? If we continue to support both Marketplace and FPS, which types of B2B customers (large brands, small brands and/or boutiques) should the company pursue for each business line? Why? 5. Why has it been so difficult for Farfetch to turn a profit? Do you see a future path to a profitable business model? Why or why not? 6. Amazon and Alibaba are also selling luxury goods online. Can Amazon and Alibaba beat Farfetch at its own game? As a digital transformation continues in the luxury industry, who will be the biggest winners and who will be the biggest losers? Why