(20 MARKS) SECTION B: CASE STUDY There are TWO (2) questions in this section. Answer ALL questions. 0.10 TABLE 4.10 A Sample Internal Factor Evaluation Matrix for a Retail Computer Store Key Internal Factors Weight Rating Weighted Score Strengths 1. Inventory turnover increased from 5.8 to 6.7 0.05 3 0.15 2. Average customer purchase increased from $97 10 5128 0.07 + 0.28 3. Employee morale is excellent 3 0.30 4. In-store promotions resulted in 20 percent increase in sales 0.05 3 0.15 5. Newspaper advertising expenditures increased 10 percent 0.02 3 0.06 6. Revenues from repair service segment of store up 16 percent 0.15 3 0.45 7. In-store technical support personnel have MIS college degrees 0.05 + 0.20 8. Store's debt-to-total assets ratio declined to 34 percent 0.03 3 0,09 9. Revenues per employee up 19 percent 0.02 3 0.06 Weaknesses 1. Revenues from software segment of store down 12 percent 0.10 2 0.20 2. Location of store negatively impacted by new Highway 34 0.15 0.30 3. Carpet and paint in store somewhat in disrepair 0.02 4. Bathroom in store needs refurbishing 0.02 0.02 5. Revenues from businesses down 8 percent 0.04 0.04 6. Store has no Wcb site 0,05 0.10 7. Supplier on-time delivery increased to 2.4 days 0.03 0.03 8. Often customers have to wait to check out 0.05 0.05 Total 1.00 2.50 0.02 The above illustration shows an example of Internal Factor Evaluation Matrix for a Retail Computer Store. Based on the given table, answer the following questions: 1. What are the major internal issues that the company is currently struggling with? Based on the response/result indicated, provide a suggestion to solve the issues. (10 marks) 2. Overall score for the IFE matrix is 2.50. Based on the score, how is the success rate of internal factors reflected in the overall business condition? Based on your answer, how do you formulate suitable strategies to improve the business? (10 marks)