subject :strategic management

+ TABLE4,10 A Sample Internal Factor Evaluation Matrix for a Retail Computer Store Koy Internal factors Weight Rating Weighted Score Strengths 1. Inventory turnover increased from 5.88067 0.05 015 2. Average customer purchase increased from $97105128 0.07 0.28 3. Employee morale is excellent 0.10 0.30 4. In-store promotions resulted in 20 percent increase in sales 0.05 3 0.15 5. Newspaper advertising expenditures increased 10 percent 0.02 0 Revenues from repultiservice spent of store up 16 percent 0.15 0.45 7. to store technical support personnel have MIS college degrees 0.05 0.30 * Store's debt-to-total assets ratio declined to 34 percent 0.01 0.00 9. Revenues per employee up 19 percent 0.02 0.06 Weaknesses 1. Revenues from software segment of store down 12 percent 0.10 0.30 2.1.xation of store negatively impacted by new Highway 34 015 0.30 2. Carpet and paint for store somewhat in diepal 0.03 4. Bathroom in store needs refurbishing 0.02 0.02 5. Revenues from businesses down percem 004 6. Store has no Web site 2 0.10 7. Supplier on-time delivery increased to 24 days 0,03 1 0,03 X. Often customers have to wait to check out 008 Total 0.02 0.04 0.03 005 The above illustration shows an example of Internal Factor Evaluation Matrix for a Retail Computer Store. Based on the given table, answer the following questions: 1. What are the major internal issues that the company is currently struggling with? Based on the response/result indicated, provide a suggestion to solve the issues. (10 marks)