Question: 20. When developing new styles, marketers at Sherman's Clothes asked themselves, What would Edwajd think? Edward was a 25- to 50-year-old educated, upper-income man who

20. When developing new styles, marketers at Sherman's Clothes asked themselves, "What would Edwajd think?" Edward was a 25- to 50-year-old educated, upper-income man who rarely watched television but did a lot of reading. "Edward" represented Sherman's primary?

- positioning strategy

- target market segment

-sustainable competitvie advantage

- internal strength

- strategic business unit

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