20:10 Back ADDENDUM A: ASSIGNMENT 01 ASSIGNMENT When submitting this assignment, be sure to use the correct unique number as detailed below: Assignment number Unique number Assignment 01 Due date . TBA Assignment question The strategic marketing plan is a crucial element of the course in strategic marketing. As a marketing student, you are approached by the marketing director of one the sports brand manufacturers. During your conversation, he mentions that his company wants to develop a strategic marketing plan for a five-year period (2023-2028), and he desperately needs your assistance. . TBA You are required to compile the first part of a strategic marketing plan for a sports brand manufacturer of your choice. There are many books in the library that deal with the marketing plan. I encourage you to make the effort to use these books in your studies. Assignment length The total length of this assignment should be five to ten pages. The assignment must be submitted via myUnisa. BACKGROUND INFORMATION While the framework given below does not necessarily represent the perfect framework, it does cover the most important elements to be addressed. Use this framework as a starting point and make adjustments where appropriate. General comments Strategic marketing plan implies a long-term marketing plan. You must compile a strategic marketing plan for the entire planning period. The planning period is five (5) years (2023 to 2028). No marks are given for theory. You are not required to explain for example what an executive summary or an objective or a marketing strategy is. You must compile a practical strategic marketing plan. Do not simply rewrite the information in the recommended book or information about the company you choose for your strategic marketing plan. In other words, do not restate what the company has done in the past. You must prepare a strategic plan that sets out what the company will be doing in the next planning period. Your plan must be applicable to a specific company and its products. The only sections of the strategic marketing plan that contain. historical information are the summary of the existing marketing situation and the section on background information. Here you need to mention sales trends, market size, profit, product, 3 MNM4805/102 distribution, promotion, price, market and competition. All the components of a strategic marketing plan must be included in your answer. Please remember that a marketing plan has a title page and a table of contents. Avoid vague, meaningless information. Develop and explain the exact strategy that the company must follow. Set out its actions; when, where and how those actions must be carried out; and who are responsible for different actions.

Mesucseside Fermat of the strategic markuting plan tach of the following componerts mut be indubed in the strakoge maktoty plim: 1. Title page the atratepic makeoing plas is compled. the name of the pereon who compled the plan and the dalt en which the plan was conpled. 2. Table of centeits Inctude numbered headings and subheadigs, as well an contribonding bege numbers 3. Summary of the existing marketing sibuation - Background: Provide histarical information and infortation aboul tonge in the culra. markel mize, profit product, dictritution promoton, phow and market of the congany caviomer beheviour. Focus on what they buy and why value volume. prioe and heowency must dse areyse the macro endionment (all sia fociors of the macoo enerannent andt th spechle inpact on the compacy and as actlities. When conducting teis sharion analpis, in is essental that you andyae aach atweet in that intation in South Atrica is stable, you must analywe fhe impact of low intalion on the maketing actibeu. induten histonical informabon + Forecasting Make propectiont of the market siae and sales lor the oeit planng seitod + Give a compiete SWot anaysis Sivength Weakneses Gpporturites Threah Fwemember that a swor analyin in sempled ather the shution anolyein hat been done threak. - Mave atemptions. Siate Bhe eutaide fastars and aritcealed tharoen that have a sipilcart intluence on the achievement of marketirg 4. Markting objectives Stuty the derolopmert of objectives wery carituly and mabe tuve that you ean anvice marketing objoctives for a gien conpany or product Study the develogment of objectlves very carmilty and moke sure that you can derition markeng sogelves ior a gleat oompany ar protud Cojectiens should be: + quentative + npectic + teasonable - Let for a liod pericet - traterable They can be stated in wems of + activites imanufachurne. pelling. qualty? + Anancial indicaton (target retam on invetofnere - desied posions imarket thare qualiy ieaderabisi Cojectles msy be split into. + meacurenent objectows (kales, market sharej + growtvisunival objoctives inenebate makel growth, harest duest) - eonatraint objectives iavoid certain mavets or eompethond - long-lem (stralegic) or ahon tem (opeiational) objectives osmseltve strategest or straleges that foe trom porfole ahapses. netate to the reevevart praducts and markets. Mareting obiectivet retabe to * exinting probucta in exinting marketa - sew produch for exitheg matelt + existing products for new markets + new products for new maktess to say, for enanple. to increase sales of product X to tarot maset y by 201t per annom in the yeart 20232028 Please complete and altach a copy di the Deciaration of Oen Werk (see Aabent.m A) to your whwer file