This type of consumer products is characterized by low price and widespread distribution in convenient locations. They

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Question:

This type of consumer products is characterized by low price and widespread distribution in convenient locations. They are also typically mass promoted by the producer. What is this type of consumer products?

Group of answer choices

Shopping products

Fancy products

Convenience products

Unsought products

Specialty products

61 pts

Product line stretching can only happen upward. There is no point in downward product line stretching where a company adds products with less benefits.

Group of answer choices

False.

True.