23. In order to enter into a longer program discussion with a client who is in a short term program, it is crucial to have a follow up meeting on the calendar midway through their short term program.

• True
• False

24. A few examples of better way upsells include:

1. More access to you
2. Increasing the number of training sessions per week
3. better nutrition coaching
4. All of the above

25. The Market part of your marketing plan should only include geographical regions when thinking of who to target.

• True
• False

26. During the "building value phase" you want to tailor your information specifically to what the person is looking for based on how your program can meet their needs / wants.

• True
• False