2-5 Develop Your Personal Brand Statement

Use the information in Career Action Worksheets 2-1 to 2-4 to answer these questions.

1. What one or two words describe what you do in general terms? (examples: thinker, doer, innovator, educator, caring person, organizer, actor, designer, worker)

2. What are you known for? (examples: delivering results despite challenges, balancing multiple priorities, being driven to finish tasks, knowing the right flavor combination, having a eye for color, helping the team work together in harmony)

3. What sets you apart from your peers? (examples: speed, thoroughness, kindness, gentleness, logic)

Weave these words into a short statement that describes you in a way that is appealing. See the examples in Figure 2-5 on page 36.

Share your statement with two people whose point of view you respect and value. Ask them these questions:

Does this statement describe me accurately? How could I improve it?

Can you think of situations when you have seen me demonstrate this statement?

If I were to write another statement, what characteristics should I include?

Rewrite your Personal Brand Statement based on what you learned from these discussions.