CAREER ACTION WORKSHEET

2-5 Develop Your Personal Brand Statement

Use the information in Career Action Worksheets 2-1 to 2-4 to answer these questions.

1. What one or two words describe what you do in general terms? (examples: thinker, doer, innovator, educator, caring person, organizer, actor, designer, worker)

billing and route monitor

2. What are you known for? (examples: delivering results despite challenges, balancing multiple priorities, being driven to finish tasks, knowing the right flavor combination, having a eye for color, helping the team work together in harmony)

I am known for my speed, knowledge of the system and knowing how to solve problems

3. What sets you apart from your peers? (examples: speed, thoroughness, kindness, gentleness, logic)

The difference between my colleagues and myself are the experience, punctuality, knowledge, and disposition.

Weave these words into a short statement that describes you in a way that is appealing. See the examples in Figure 2-5 on page 36.

Share your statement with two people whose point of view you respect and value. Ask them these questions: Does this statement describe me accurately? How could I improve it?

Can you think of situations when you have seen me demonstrate this statement? If I were to write another statement, what characteristics should I include? Rewrite your Personal Brand Statement based on what you learned from these discussions.

Add your completed work to the About Me section of your Career Builder Files.