26.

What is likely to be the primary difference between a PESTEL analysis conducted by Bakery Lorraine and one conducted by Tous Les Jours?

		Tous Les Jours analysis will be simpler than that of Bakery Lorraine.
		The analysis of Bakery Lorraine will likely have greater focus on local elements of its general environment.
		There will be very little difference since they are in the same industry, and therefore face the same general environment.
		Due to its size, Tous Les Jours will need to be more concerned with the economic elements of its environment.

28.

In regards to mature tech firms, the article is consistent with Strategy in the Emerging Enterprise (p. 53 of textbook) (Article: The gap between the haves and have nots)

		T
		F

29.

For entrepreneurs in the ugly produce business, relationships with ________ are probably most important (Article: Ugly produce)

		Suppliers
		Consumers
		Complements
		Competitors

31.

As described in the article, what is the primary reason changes in the general environment allowed startups to make major inroads against industry leaders? (Article: They changed the way you buy your basics)

		The changes primarily affected startups
		The changes reduced the relative value of the resources possessed by industry leaders
		Industry leaders were not recognizing the changes occurring
		Established companies tend to react more slowly to changes than do startups

34.

Prior to being bought out, Payless' struggles were primarily being driven by changes in the ________. (Article: Payless)

		General environment
		Competitive environment
		Both the general and competitive environment
		Neither the general nor the competitive environment