27. Based on the information provided in the notes on Popular Culture and Consumer Behavior regarding popular culture elements in advertising, this Progressive Insurance ad featuring Flo, the brands spokesperson, being caught with a mystery man (Click to watch ad: Progressive Insurance ad[BAA1] ) illustrates this.

a. Use of humor

b. Use of sex appeal

c. Mimicking of celebrity endorsers

d. Mimicking of television shows

e. Mimicking of other companies

28. Which of the following elements of popular culture is not featured in this ad from Verizon using Saturday Night Live cast member and actress Kate McKinnon (Click to watch Verizon ad[BAA1] )?

a. Use of celebrity endorsers in ads

b. Marketing of popular consumer products

c. Celebration of the holidays

d. Gift-giving

e. All of the above elements of popular culture are featured in the ad

34. A professor of consumer behavior told his class that many Jamaicans speak English and Jamaican Creole, and marketers have to take into account which of these languages to use when marketing different products to Jamaicans. The professor was aiding this cultural learning process for students.

a. Acculturation

b. Exculturation

c. Enculturation

d. Cultural inculcation

e. Formal learning