7) Consumer buyer behaviour is strongly influenced by four key sets of buyer characteristics cultural, social, personal, and psychological While marketers have no control over these factors, they need to take these factors into account when developing marketing strategy and tactics Describe two pe...

Age and life cycle stage and economic status are the two important personal characteristics that inf ...

7) Consumer buyer behaviour is strongly influenced by four key sets of buyer characteristics: cultural, social,...

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Systems Analysis and Design

ISBN: 978-1133274636

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Authors: Shelly Cashman, Gary B. Shelly and Harry J. Rosenblatt

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7) Consumer buyer behaviour is strongly influenced by four key sets of buyer characteristics: cultural, social,...

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Systems Analysis and Design

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