Question: 7) Consumer buyer behaviour is strongly influenced by four key sets of buyer characteristics: cultural, social, personal, and psychological. While marketers have no control

7) Consumer buyer behaviour is strongly influenced by four key sets of

7) Consumer buyer behaviour is strongly influenced by four key sets of buyer characteristics: cultural, social, personal, and psychological. While marketers have no control over these factors, they need to take these factors into account when developing marketing strategy and tactics. Describe two "personal" characteristics that could influence the buying behaviour of a cruelty free lifestyle and beauty brand current and potential customers. Please also explain how these characteristics may influence their buying behaviour of Ethique products. The personal characteristic consist of: (choose only two from the following) Write 200 words I -occupation -age and life cycle stage -economic situation -lifestyle -personality and self concept

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