Question: [ 3 0 points ] Sleekfon and Sturdyfon are two major cell phone manufacturers that have recently merged. Their current market sizes are as shown
points Sleekfon and Sturdyfon are two major cell phone manufacturers that have recently
merged. Their current market sizes are as shown in Table All demand is in millions of units.
Sleekfon has three production facilities in Europe EU North America, and South America.
Sturdyfon also has three production facilities in Europe EU North America, and the rest of
AsiaAustralia The capacity in millions of units annual fixed cost in millions of $ and variable
production costs $ per unit for each plant are as shown in Table Transportation costs
between regions are as shown in Table All transportation costs are shown in dollars per unit.
Duties are applied on each unit based on the fixed cost per unit capacity, variable cost per unit,
and transportation cost. Thus, a unit currently shipped from North America to Africa has a fixed
cost per unit of capacity of $ a variable production cost of $ and a transportation cost
of $ The percent import duty is thus applied on $ to give a total
cost on import of $ For the questions that follow, assume that market demand is as in Table
The merged company has estimated that scaling back a millionunit plant to million
units saves percent in fixed costs. Variable costs at a scaledback plant are unaffected. Shutting
a plant down either million or million units saves percent in fixed costs. Fixed costs are
only partially recovered because of severance and other costs associated with a shutdown.
a What is the lowest cost achievable for the production and distribution network prior to
the merger? Which plants serve which markets?
b What is the lowest cost achievable for the production and distribution network after the
merger if none of the plants is shut down? Which plants serve which markets?
c What is the lowest cost achievable for the production and distribution network after the
merger if plants can be scaled back or shut down in batches of million units of
capacity? Which plants serve which markets?
d How is the optimal network configuration affected if all duties are reduced to
e How should the merged network be configured?
TABLE Global Demand and Duties for Sleekfon and Sturdyfon
TABLE Plant Capacities and Costs for Sleekfon and Sturdyfon
TABLE Transportation Costs Between Regions $ per Unit
bys using slover method
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