$3\mathrm{.}14$ ?Scoring Model. Suppose the information in Problem $3\mathrm{.}13$ ? was supplemented by importance weights for each of the four assessment criteria, where

$1=$ low importance and

$4=$ high importance:

Assessment Criteria

Importance Weights

$1.$ ?Payoff potential

$4$

$2.$ ?Lack of risk

$3$

$3.$ ?Safety

$1$

$4.$ ?Competitive advantage

$3$

Assume, too, that evaluations of high receive a score of $3,$ ?medium $2,$ ?and low $1.$ ?Recreate your project scoring model and reassess the four project choices $($ A $,$ ?B $,$ ?C $,$ ?and D $).$ ?Now which project alternative is the best? Why?