$3\mathrm{.}2$ Glow up is a leading e commerce platform specializing in fashion retail, has experienced a recent dedine in customer satisfaction and Ietention hates. Despite offering a wide range of products and competitive prices, astomers have been expressing dissatisfaction with the overall shopping experience, citing lssues such as lengthy checkout processes, limited payment options, and inadequate customer support. a business analyst consultant, you have been hired to analyze the current situation and propose recommendations to improve customer experience and drive business growth.