Question: 3 . After reading the companion article ( Scenario Planning: A Tool for Strategic Thinking ) , provide a recommendation to an organization s executives

3 .

After reading the companion article

(

Scenario Planning: A Tool for Strategic Thinking

),

provide a recommendation to an organization

s executives about how scenario planning helps the organization and how it can be implemented to improve the marketing of the firm. Please use specific illustrations and information to support your recommendation to the executives.

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