Question: 3. Eric is a sales rep for an established building materials manufacturer. Business is good, but he is concerned that the company has spent little

3. Eric is a sales rep for an established

3. Eric is a sales rep for an established building materials manufacturer. Business is good, but he is concerned that the company has spent little on new product development and has not created a new product in over five years. Without new products, Eric can only market to his current customers or: a) market the same products to similar customers. b) diversify. c) intensify his prototyping. d) expand his early adopter market segment. e) focus on concept testing

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