Question: Eric is a sales rep for an established building materials manufacturer. Business is good, but he is concerned that the company has spent little on

Eric is a sales rep for an established building materials manufacturer. Business is good, but he is concerned that the company has spent little on new product development and has not created a new product in over five years. Without new products, Eric can market his current products only to his current customers or

Group of answer choices

expand his early adopter market segment.

intensify his prototyping.

market the same products to similar customers.

focus on concept testing.

diversify.

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