3. Evaluate Brodsky's performance. This is not a repetition of Keller's assessment, but your assessment. Imagine you were Keller and have the information that the case gives you about Brodsky ignore Keller's views unless you agree with him.Support your assessment with evidence from the case. I will look at the process you followed and content of the assessment. You can assume that the strategy of the firm includes getting to know distributors at a personal level. How will you ensure that your assessment has validity? ^[1] (read footnote!). Think about each important job duty, look for evidence that allows you to evaluate how well (or not) Brodsky performed on that dimension, and reasons underlying the performance. (35% of grade)

^[1] Hint: Recall the powerpoint slide re. issues in performance appraisal. How will you ensure that your evaluation meets the requirements of a valid assessment. (Validity: Measuring what you are trying to measure. In this context, it means evaluating all important aspects of the job and avoid including issues unrelated to job duties)

Answer rating: 100% (QA)

In evaluating Brodskys performance it is important to consider the key job duties and responsibilities outlined in the case It is also essential to en... View the full answer