Question: 3. From a B2C perspective, define HAS's current Brand Category(s), their current Brand Positioning and current Brand Identity (point of difference) & Promise. As a

3. From a B2C perspective, define HAS's current Brand Category(s), their current Brand Positioning and current Brand Identity (point of difference) & Promise. As a consultant, provide recommendations as to how HSA might further leverage their brand as a competitive edge, with rationale. (6730)

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