Question: 3. From an end-consumer perspective, define the current BSS brand strategy as it relates to category(s), positioning and identity (point of difference) / promise. As

3. From an end-consumer perspective, define the current BSS brand strategy as it relates to category(s), positioning and identity (point of difference) / promise. As a consultant, provide recommendations as to how the BSS might further refine their apparel brand to be more competitive. What is your rationale

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