First, save this as a Word document on your computer so that it doesn't disappear in cyber land, Second, assume the role of a Marketing Consultant. Provide your answer following each question. Higher grades will reflect depth of analysis ... application of theory into measured recommendations. As this is an individual assignment NOT a group project, there should be ZERO evidence of plagiarism. Make recommendations applicable to when the case was based (2016), and, what was known at that time. 1. Recommend for Detroit Bikes a "Reason-for-Being", three "Beliefs" that define how they should do business, also, clear and specific "Big Picture" goals with key milestones to achieve in 3 years? (4/20) 2. "Brand" aside, discuss the opportunities and limitations of the other strategic approaches to forming a competitive edge as it relates to Detroit Bikes (i.e. Low Cost, Innovation, Niche & Diversification). As a consultant, what recommendations do you have for Detroit Bikes to develop a competitive edge? (4 720) 3. Discuss the B2B market segment(s)Detroit Bikes might consider with pros & cons. Also discuss the B2C market segment(s) that Detroit Bikes might consider, noting the segmentation approaches we discussed. As a consultant, which segment(s) do you recommend they target and what is your rationale? (4 / 20) 4. From a B2C perspective, define Detroit Bikes' current Brand-Category(s), their current Brand-Positioning and current Brand Identity (point of difference) & Promise. As a consultant, provide recommendations as to how Detroit Bikes might further leverage their brand as a competitive edge, with rationale. (4/20) 5. Noting their financials on Page 11, how much should they budget for promotion for each of the following three years and what is your rationale? As a consultant, given your recommended target market(s), provide recommendations on where / how they can most effectively promote their business, with rationale. (4/20)