3 How can a brand leverage the pack mentality for success in marketing? Present the idea that your brand out-performs every other brand and is the top competitor in the market. Help customers believe that they are the alpha members of the pack if they purchase your brand before others do and influence others to follow them. Focus on creating a sense of belonging in customers by presenting the positive experiences of other customers like them. Target customers' biological appetites and show how your brand will satisfy their needs. FEEDBACK 0/2 (0.0%) Section 6.4 In order to create a pack environment, brands should equip themselves with strategies that breed a pack mentality. The human urge to take action to meet the need to belong is a pack mentality. Although a pack mentality is a natural need for humans, it is not easy to breed within a brand. No matter how enticingly a brand has described its products or services, and despite the price point, most consumers will not buy a product or service without social proof. Social proof is a social and psychological event that persuades individuals to take action based on the actions of others