How can a brand leverage the pack mentality for success in marketing?

Present the idea that your brand out$-$performs every other brand and is the top competitor in the market.

Target customers$$ biological appetites and show how your brand will satisfy their needs.

Focus on creating a sense of belonging in customers by presenting the positive experiences of other customers like them.

Help customers believe that they are the alpha members of the pack if they purchase your brand before others do and influence others to follow them.