Question: 3) How can marketers stimulate problem recognition to motivate consumers to engage in a decision-making process? What are ways to increase discrepancy between ideal state

3) How can marketers stimulate problem recognition to motivate consumers to engage in a decision-making process? What are ways to increase discrepancy between ideal state and actual state? (Chapter 7) 4) Explain how consumers use their goals, decision timing, and framing (decision framing) to decide which criteria are important for a particular choice (Chapter 8)

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