3. Identify the gaps - Gaps demonstrates the difference between where you are and where you want to be. When identifying gaps in your sustainable activities, you need to ensure that your goal and your current state exist in the same time period. So if your future goal is three years out, you need to extrapolate your current state out for three years to see the appropriate gap. 4. Devise ways to close the identified gaps - Do not let your gaps be hanging. You should devise ways to close it meaning, the things you need to address. In doing this, you must base your solutions on all material information you have determined. Also consider the cost-benefit analysis of the solutions you have identified. Lastly, identify deadlines and metrics to evaluate whether or not you have done the right things to close the gaps. HOW CAN A COMPANY CREATE MORE SUSTAINABLE STRATEGIES? According to Harvard Business School Online (https://online.hos.edu/blog/post/what-is- sustainability-in-business) , the following are the steps on how a company can develop more sustainable business strategy- 1. Assess the Problem and Define Objectives The first step to driving change is assessing what sustainability means to your team, company. industry, and client. Consider the big problems each of these groups thinks is a priority. To guide this process, consider asking questions, such as: How much waste is the organization creating? Is our company culture struggling? Are our hiring practices attracting diverse job candidates? Is our product targeted to help a certain audience? What impact does our company have on the local community? Answering these types of questions will help you establish your company's sustainability objectives. 2. Establish Your Mission Once you've agreed on concrete objectives, you're ready to define your company's mission. A distinct mission statement is an important part of becoming a more sustainable business. An effective mission statement outlines your company's focus on "doing." It should effectively capture your organization's values and purpose and serve as a guiding light of why you do what you do. In other words, your mission statement should define your company's five Ws: who, what, when, where, and why. Here are two examples of companies with effective mission statements