Question: 3. Now, using the positioning matrix, evaluate the positioning alternatives for a product or product category as follows: a. A competitor analysis b. The quality-price

3. Now, using the positioning matrix, evaluate the positioning alternatives for a product or product category as follows:

a. A competitor analysis

b. The quality-price choices

c. The promotion-distribution alternatives, including quality and price in the analysis

d. An overall evaluation of alternatives, similar to the example shown in Figure 5.17.

3. Now, using the positioning matrix, evaluate

Figure 5.17 Example Brands in the Framework

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