QUESTIONS:

1. What is positioning? Why do marketers position their products or services?
2. For the product category of mobile digital devices, teach me how to do the following: an example of a perceptual map and identify the attributes that illustrate the similarities and differences among the brands available in the mobile digital market.
3. Now, using the positioning matrix, evaluate the positioning alternatives for a product or product category as follows:

A competitor analysis

The quality-price choices

The promotion-distribution alternatives, including quality and price in the analysis

An overall evaluation of alternatives

Question

Find a company's positioning statement and evaluate the following:

1. The target segment in which the company is competing
2. The positive product or service attributes consumers should appreciate
3. The superior capabilities the company has to fulfill its promises