Question: Using the positioning matrix, evaluate the positioning alternatives for a product or product category as follows: A competitor analysis The quality-price choices The promotion-distribution alternatives,

Using the positioning matrix, evaluate the positioning alternatives for a product or product category as follows:

  1. A competitor analysis
  2. The quality-price choices
  3. The promotion-distribution alternatives, including quality and price in the analysis
  4. An overall evaluation of alternatives, similar to the example shown in Figure 5.17.

  • Using the positioning matrix, evaluate the positioning alternatives for a product or

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