$3$ of $3$

CLV: PHYSICALLY FIT

WORKING THE DATA

CUSTOMER LIFETIME VALUE CALCULATOR

$\backslash$table$[[,,$Year $0,$Year $1,$Year $2,$Year $3],[\backslash$table$[[$On the other side of the street is a community run$],[$ladies$-$only gym, called Sculptress. Sculptress has$],[$branches throughout the city and spends an$]],$Profit per customer,,,,$],[\backslash$table$[[$average of $$50$ per member on local media$],[$advertising$.$ Their policy is to provide an$]],$One$-$time acquisition cost,,,,$],[\backslash$table$[[$inexpensive$,$ friendly, no frills service. As such, for$],[$them to be successful, they need to have lots of$]],$Time Value Discount Rate,,,,$],[\backslash$table$[[$members$.$ Sculptress's profits are $$600$ per$],[$customer per year for an average of $3$ years. They$]],$Retention rate,,,,$],[$assume that they will lose $5\%$ of their members,Profit $**$ Retention rate,,,,$],[$account for the time value of money. For,Present Value in year,,,,$],[\backslash$table$[[$simplicity$,$ sculptress assumes all profits are$],[$accrued at the beginning of the year.$]],$Customer Lifetime Value,,,,$]]$

Please fill out this chart manually