3. Ranking the Ab-ilities

Do you know how Google makes so much money? Unlike traditional businesses, Google does not make money from the users of its service. Google makes money by charging the companies that want to appear in the sponsored section of a search result. After performing a Google search, you will notice three sections on the resulting page. Along the top and side are the sponsored search results, and the middle lists the organic search results. Googles innovative marketing program, called AdWords, allows companies to bid on common search terms, and the highest bidder is posted first in the sponsored search results. Every time a user clicks a sponsored link, the com- pany that owns the link has to pay Google. This is also called pay-per-click and can cost anywhere from a few cents to a few dollars for each click. A general search term such as tropical vacation costs less than a more specific search term such as Hawaiian vacation. Whichever company bids the most for the search term appears at the top of the sponsored section. Clicking the links in the organic search results does not incur any charges for the company that owns the link.

Rank the agile infrastructure ab-ilities for Google from most important to least important in terms of supporting Googles MIS infrastructure and business operations. Be sure to provide the justification behind your ranking.