Question: 3. Read a report about Puma below. Puma has prioritized broadening the brand's reach in recent years. In 2018, Puma named business mogul and music

3. Read a report about Puma below. Puma has prioritized broadening the brand's reach in recent years. In 2018, Puma named business mogul and music icon Jay-Z as its creative director and has attracted a slew of new consumers. Last October, Puma signed NBA rookie LA Melo Ball to a deal worth $100 million. It also has NBA players Deandre Ayton, DeMarcus Cousins, and Marcus Smart locked into deals. In November, the company partnered with Japan-based Nintendo for a collection of "Super Mario"-inspired shoes to celebrate the game's 35th anniversary. Recently, Neymar Jr. launched a signature Puma soccer cleat. Also, a pop star Dua Lapa joined the brand as an ambassador for its women's business. Given this report, do you believe PUMA identified the right spokespersons for PUMA brand? Why or why not? Your answer has to be thorough to receive full points. Provide data driven information to support your answers (6 pts)

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