3 Retailers develop an overall retail image so that in seconds consumers should be able to determine a) Name b) Claim to fame c) Price position I d) Personality e) All of the above 4. Which of the following describes a common mistake that prevents a salesperson from making a successful sales call? a) Salesperson expects the prospect to take an active role in the presentation b) Salesperson responds to customer needs with benefits. c) Salesperson doesn't recognize when or how to close. d) Salesperson asks too many closed-ended questions e) Salesperson is able to recognize and handle negative buying signals