$3.$ Running your Ad: Bids, budgets and analytics $(25)$

To keep it simple, you use only one group of keywords but run all three different ad variations.

a$)$ Your budget is $$1,000$ per month. How many clicks can you expect using an actual CPC of $$0\mathrm{.}50?(5)$

b$)$ Shortly after running the campaign, you find out that the CTR for your $3$ ad variations is as follows. Which ad version performed better and why? $(5)$

Ad version CTR

$10\mathrm{.}08\%$

$20\mathrm{.}09\%$

$30\mathrm{.}088\%$

c$)$ For the second month, you will only run the best performing ad $($from above $3$b$).$ You find out that the ad generated $10,000$ impressions. How many clicks were generated? $(5)$

d$)$ Assuming each ad click in $3$c$)$ generated one visit and one impression $($on the Sleepy Sloth website url in $2$b$)$ how many purchases did the Sleepy Sloth receive from the best performing ad in $3$b$)$ using a conversion rate $($in this case, purchases $/$ website impressions$)$ of $2\%?(10)$