$(3)$ Sustainability at IKEA Group

Study Questions

Perform the appropriate analysis of IKEA$$s resources and core competencies. Use your analysis to tell me whether IKEA has a competitive advantage, and if so$,$ what is $($are$)$ the source$($s$)$ of the advantage? $($You may perform outside research to answer this question but make sure you include the references at the end of the paper.$)$

Ignoring IKEA$$s PPP sustainability initiative for the moment, what is Ikea$$s overall core business strategy? Your response should be supported by information from your answer to question $1.$

Should IKEA collaborate with its competitors on its PPP initiative. Why or why not? What are the pros and cons?

From a strategic perspective, what are the pros and cons of each of the four options IKEA has identified as possible $$next steps$?$ Use bullet points or a table.

What could IKEA do to make each one of the $4$ options as successful as possible?

What should IKEA do to maximize their chances of PPP implementation success? In other words, how could the IKEA CEO improve their $3$C$$s$?$ A bullet$-$point list of $5$ steps is sufficient. Please link each action to the relevant component$($s$)$ of the $3$C$$s$.$

What are $3$ non$-$financial measures that IKEA could include on a balanced scorecard to measure performance in terms of their PPP goals? As part of your answer, please specify the dimension of the Balanced Scorecard each measure relates to$.$

If you were hired as an IKEA strategy consultant to help the executive team decide on a course of action for their sustainability initiative, what would be your recommendations and why?