Sustainability at IKEA Case Study 1. Perform a VRIO analysis of IKEAs resources and core competencies. Put the analysis in the Appendix as Exhibit 1 and in the paper itself, use your analysis to tell me whether IKEA has a competitive advantage, and if so, what is (are) the source(s) of the advantage? 2. Ignoring IKEAs PPP strategy for the moment, what do you think is Ikeas overall core business strategy? Your response should be supported by information from your answer to question 1. 3. Perform a PESTEL analysis and put your analysis in the Appendix as Exhibit 2. What are the opportunities and threats? In the paper itself, use your analysis to describe the key issues that might be influencing IKEAs decision to adopt their PPP strategy. 4. How does IKEAs PPP initiative align (or not align) with their core business strategy? In terms of the potential benefits to IKEA, explain why their PPP initiative should or should not be inimitable. 5. From a strategic perspective, what are the pros and cons of each of the four options IKEA has identified as possible next steps? What could IKEA do to make each one of the 4 options as successful as possible? 6. What are some key success factors for effective implementation of their PPP strategy? What could IKEA do to improve the 3Cs of effective implementation (i.e. capability, commitment, and coordination)? 7. Review the data within the exhibits of the case. What data or ratios stand out as being important to their PPP initiative? Why? 8. If you were hired as an IKEA strategy consultant to help the executive team decide on a course of action for their sustainability initiative, what would be your recommendations and why?