3. What benefits are obtained when the company is able to identify market segmentation with the right

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3. What benefits are obtained when the company is able to identify market segmentation with the right target? Describe an example of a company that has successfully segregated the market!

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Mar 23, 2021 08:36 AM

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3. What benefits are obtained when the company is able to identify market segmentation with the right

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LEGO success due to Market segregation a brief introduction The Lego Group is an excellent example of how market segmentation and a basic understanding of various customer personas can contribute to e... View the full answer

Principles of Marketing

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