3. When marketers at Amazon. selected the Millennials, a demographic group that includes many college students, as potential customers for their new line of products, they were engaging in A) occasion segmenting B) local marketing C) product diversification D) market targeting E) product positioning 4. In the context of behavioral segmentation, who among the following would be a target customer? A) Mary, who recently got married B) Peter, who recently changed his job C) Sam, who recently graduated from university D) Bruce, who opened a fresh fruit shop in the city E) Michael, who is planning a trip to Japan for vacation