Question: 3) Which approach to developing a marketing communications budget is often viewed as being the most effective? A) Objective and task B) Percentage of sales

3) Which approach to developing a marketing communications budget is often viewed as being the most effective?

A) Objective and task

B) Percentage of sales

C) What we can afford

D) Payout planning

4) The primary benefit of database marketing is:

A) the enhancement of customer loyalty.

B) higher sales.

C) greater profits.

D) greater brand parity.

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