3. With reference to the VRIO model (shown below) showing the resource based view of strategy clearly showing that capabilities of the organisation can offer distinct and sustainable competitive advantage. Using either Apple or Tesco, apply this model to them and explain their enduring competitive advantage. Assessment and grading criteria Guidance: In your answer, introduce the company snd their area of VRIO based competitive advantage. It is then suggested hat you used four sub headings to explore how their offering/approach to markets velusble, Rare, In imitable and Organised. Offer detail tied back to the business, not general observations