30.

________is based on a public relations or publicity model that gets customers talking about the brand.

Select one:

a. Paid Media

b. Digital Media

c. Earned Media

d. Owned Media

e. Traditional Media

31.

All the following are part of media selection considerations EXCEPT_______.

Select one:

a. Measurement

b. Customer Service

c. Past Performance

d. Editorial Content

e. Creative Delivery Options

33.

An Audience Retention Rate is defined as the percentage length of your video that viewers watched. For example, if you upload a video that is exactly two minutes long and someone watched it for 30 seconds, you'd have a retention rate of 25%.

Select one:

True

False