30. To be effective, external analysis needs to satisfy the following conditions: a. it should be a creative process instead of just being a simple extrapolation from past trends b. it must not be an annual ritual but it should be carried out continuously as the environment constantly generates threats and opportunities c. it needs to be characterized by discipline and direction d. a and c only e. all of the above 31. The general environment (PEST analysis) consists of all of the following factors EXCEPT: a demographic factors b. political factors c. legal factors d. economic factors e market demand 32. is something that an organization possesses exclusively or does better than the competition. a competitive advantage b. core competence c. distinctive capability d. dynamic capability e competitive strength 33. In SWOT analysis matrix, when a company in a situation their "Strengths" face the "Threats", the suitable marketing strategy includes: a. improve competency b. adjust resource to deal with threats o avoid the market d. none of the above e. all of the above 34. Among the fundamental changes to marketing and business practice in today's economy is the dramatic increase in the availability of information. This increase in information has created a shift in the balance of power in the supply chain. Who now holds most of the power in today's economy? a retailers b. wholesalers c. customers d. manufacturers e market research firms