Question: 37. Give an example of a completed Creative Brief using the following format. Choose your own brand. Brand/Product ________ Why are we advertising __________________________________________________ Who

37. Give an example of a completed Creative Brief using the following format. Choose your own brand.

Brand/Product ________

Why are we advertising __________________________________________________

Who are we talking to ___________________________________________________

What do they currently think _____________________________________________

________________________________________________________________________

What do we want them to think ___________________________________________

________________________________________________________________________

What is the single most persuasive idea we can convey _______________________

________________________________________________________________________

Why should they believe it _______________________________________________

________________________________________________________________________

Are there any creative guidelines and if so, what ____________________________

________________________________________________________________________

38. Present a creative strategy in the form of an Avery Copy Platform. Choose your own brand.

Brand/product _________________________________________________________

To convince ____________________________________________________________

To buy _________________________________________________________________

Instead of ___

Because _

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