Question: Question 1 4 ( 2 points ) Using an existing brand name to introduce a product that is rew to the company into a totally

Question

14 (2

points

)

Using an existing brand name to introduce a product that is rew to the company into a totally new, unfamiliar market seems like a good idea. Seve l years ago, disposable pen, lighter, and razor maker Bic introduced perfume under ti Bic brand name and it failed quickly. This innovation strategy is known as a

radical invention.

product line extension.

disruptive innovation.

product deletion.

brand extension.

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