Question: 4 4 . Which bracket of Segmentation ( Audience Engagement Ladder ) does this marketing intent apply? The Alaska Wolves have been utilizing a number

44 .

Which bracket of Segmentation

(

Audience Engagement Ladder

)

does this marketing intent apply?

The Alaska Wolves have been utilizing a number of team related blogs on its official website to target prospective fans that randomly seek performance updates and team information pertaining to its franchise. Despite its marginal effect of

10, 000

Facebook likes and an increase of

15, 000

of Twitter followers, the blog marketing tactics are designed to build upon higher digital viewership and consumption that seem to be influenced when the Wolves are in championship contention.

Casuals

Super Fans

Quality Positioning

Interactives

Forming Stage

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